Jon Boroshok: Journalist/Writer

Jon Boroshok is an accomplished strategist, journalist, and freelance writer. His articles and columns have appeared in The Boston Globe, The Los Angeles Times, The Christian Science Monitor, Newsweek, HSMAI Marketing Review, Crain Communications, SearchSecurity.com, Primedia Business Magazines, TechLiving Magazine, ZDNet, CMP Publications, Community Newspapers, East Bay Business Times, Mass High Tech, Pittsburgh Post-Gazette, TechTarget, DM News, PRWeek, and more.

He likes to write about management, technology (especially tech security and management issues), human-interest stories, and consumer electronics, as well as travel/hospitality and the public relations industry. He does not cover books/authors. Boroshok is a regular contributor to Diversity Careers in Engineering & Information Technology.

Boroshok has full media credentials for the 2008 Consumer Electronics Show (CES), and is accepting freelance writing assignments related to the show.

As of December 8, 2007, he is working on these stories:

• Best Practices on Employee Security (for SearchSecurity.com): A look at financial services-oriented companies for advice/best practices regarding how they keep their own employees safe from phishing, social engineering and other information security threats.
  

• Physical/logical security integration implementation (for SearchSecurity.com): Details on the implementation and focus on lessons that can be learned for financial services firms.

• Importance of Graduate Degrees for Techies (for Diversity Careers in Engineering & Information Technology): A discussion of what kinds of IT graduate programs are offered and interviews with some current grad students and deans of programs. Focus will be on women and minorities.

"The companies I’ll cover don't have to be the big, over-covered giants with recognizable ticker symbols everyone already knows, but some financial detail, a track record, and real customers that I can speak with are all important," says Boroshok.

"As a marketing communications consultant when I'm not writing, I understand the pressure you're under to deliver. I'm tired of reading the same story in multiple media outlets too, but I still have to be able to sell the story to an editor who might fear covering something other than a big name," says Boroshok. “Please don't give me the hard sell or have junior staffers pitch me from a script. That's the stuff that gives PR a bad name.”

He prefers to be pitched via e-mail with no attached files. The best time to contact him is between 7 AM and 3 PM eastern time, Monday through Thursday.

Over the past three years, he has been covering IT Security companies and issues, including articles about current and future computer viruses, industry mergers/acquisitions/consolidation, and electronic document security breaches. He also hopes to soon write a feature on non-Ipod MP3 players, including testing several in a nonscientific method, the way "real people" use them.

On the travel/hospitality side, Boroshok authored a business feature about pet-friendly hotels for HSMAI Marketing Review (a leading hospitality industry quarterly). His travel industry articles include a Los Angeles Times feature looking at nonsmoking vacation destinations and options for those that chose to spend their vacation dollars where they won't be exposed to smoke. Properties and venues included have nonsmoking policies both indoors and outdoors. This was followed up by a feature in HSMAI Marketing Review that looks at how hospitality venues can actually gain a marketing advantage by going smoke-free.

His peer reviewed public relations tutorial appeared in The Journal of Hospitality & Leisure Marketing, and was a guest columnist in a TravelGirl magazine article on why weddings, bar/bat mitzvahs, and other life events should never be held on holiday weekends.

Boroshok has written articles about the Olympics from a business perspective, including one about Olympic sponsorship and athlete funding in a global economy. They have appeared in Newsweek and The Christian Science Monitor.

As a “ghostwriter” of articles and white papers on behalf of company executives, Boroshok will not take on any journalistic projects that have any conflict of interest with his work as a PR practitioner. His communications skills and expertise have produced tangible results for companies in the wireless, voice recognition, consumer electronics, e-commerce, healthcare, electronic signature, software, hardware, and consumer products, and hospitality industries.

Boroshok has served as an Adjunct Instructor of graduate and undergraduate marketing communications and public relations courses at Emerson College in Boston, and Bentley College in Waltham, MA since 2002.

He earned his BS in communications from Emerson College and an MBA in marketing from Northeastern University.

Copyright 2004-2007 - Jon Boroshok - All Rights Reserved