Portfolio of Journalist, Writer, and Marcom Specialist Jon Boroshok

Journalist, Writer, and PR/Marcom Specialist

 

Welcome to my website! I'm journalist, and PR/marketing writer based in Westford, MA. I am available for media assignments as well as branded content, brand journalism, and social media content projects.

My articles and columns have appeared in The Boston Globe, The Los Angeles Times, Christian Science Monitor, Newsweek, HSMAI Marketing Review, Crain Communications, SearchSecurity.com, TechLiving Magazine, ZDNet, CMP Publications, Mass High Tech, TechTarget, and more. I'm also a Contributing Editor for Diversity Careers in Engineering & Information Technology. In January 2014, I completed an article about Supplier Diversity and Veteran-owned Businesses.

I tend to write about management, technology (especially tech security and management issues), human-interest stories, and consumer electronics, as well as travel/hospitality and the public relations industry. When covering travel destinations and properties, I try to focus on those that have gone 100% smoke-free. I wish other travel writers would mention the "smoke factor" in their own reviews so nonsmokers (and smokers too) can make better-informed travel choices.

I authored a business feature about pet-friendly hotels for HSMAI Marketing Review (a leading hospitality industry quarterly), while my Los Angeles Times feature looked at nonsmoking vacation destinations and options for those that chose to spend their vacation dollars where they won't be exposed to smoke. This was followed up by an HSMAI Marketing Review feature about how hospitality venues can actually gain a marketing advantage by going smoke-free.

My peer reviewed public relations tutorial appeared in The Journal of Hospitality & Leisure Marketing.
I enjoyed the opportunity to be a guest columnist in a TravelGirl magazine, writing about why weddings, bar/bat mitzvahs, and other life events should never be held on holiday weekends.

In recent years, I've covered IT security companies and issues, including articles about current and future computer viruses, industry mergers/acquisitions/consolidation, and electronic document security breaches.

I've covered the Olympics from a business perspective, including one about sponsorship and athlete funding in a global economy. My stories appeared in Newsweek and The Christian Science Monitor.

I do not write about politics, religion, or review/cover books.

Please pitch me via email with no attachments. The best time to contact me is between 7 AM and 4 PM eastern time, Monday through Friday. Don't send pitches or releases on weekends – I have a life outside of work.

 

 

Note To PR folks: The companies I'll cover don't have to be the big, over-covered giants with recognizable ticker symbols everyone already knows, but some financial detail, a track record, and real customers that I can speak with are all important.

I'm a marketing communications/PR consultant when I'm not teaching or doing journalistic writing, so I understand the pressure you're under to deliver. Like you, I'm tired of reading the same story in multiple media outlets too. It’s almost as mind-numbing as a Clear Channel radio play list, but I still have to be able to “sell” the story to an editor who might fear covering something other than a big name.

Please don't give me the hard sell or have junior staffers pitch me from a script. Explain why my readers would want to see a story that includes you. What's in it for them?

As a “ghostwriter” of articles and white papers on behalf of company executives, I won’t take on any journalistic projects that have any conflict of interest with his work as a PR practitioner at TechMarcom, a Boston-area firm.
My communications skills and expertise have produced tangible results for companies in the wireless, voice recognition, consumer electronics, e-commerce, biotech, pharmagenomics, healthcare, electronic signature, software, hardware, and consumer products, and hospitality industries.

 

 

I served as an Adjunct Instructor of graduate and undergraduate marketing communications and public relations courses at Emerson College in Boston (2002-present), and Bentley University in Waltham, MA (2004-2011). I received the Bentley University Curricular Service-Learning Faculty Award for 2009, and was appointed as Faculty Advisor to the Emerson College chapter of PRSSA in January 2011.

In September 2011, I left Bentley to become a full-time Instructor in Communication and Newspaper Adviser at Southern New Hampshire University in Manchester, NH. My courses include Journalism, Mass Comm., Public Relations, PR Writing, PR Campaign Planning, Public Speaking, and Social Media. I also founded a campus chapter of PRSSA, the first one in the state of New Hampshire.

I've been listed as one of the "Top Marketing Professors on Twitter" by Social Media Marketing Magazine each month from December 2010 through February 2014 (the most recent ranking).

I earned my BS in communications from Emerson College and an MBA in marketing from Northeastern University.