Journalist, Writer, and Marcom Specialist

Jon Boroshok is an accomplished strategist, journalist, and freelance writer based in Westford, MA. His articles and columns have appeared in The Boston Globe, The Los Angeles Times, Christian Science Monitor, Newsweek, HSMAI Marketing Review, Crain Communications, SearchSecurity.com, TechLiving Magazine, ZDNet, CMP Publications, Mass High Tech, TechTarget, DM News, PRWeek, and more.

He likes to write about management, technology (especially tech security and management issues), human-interest stories, and consumer electronics, as well as travel/hospitality and the public relations industry. When covering travel destinations and properties, he strongly prefers those that have gone 100% smoke-free, and urges other travel writers to mention the "smoke factor" in their own reviews.

He does not write about politics, religion, or review/cover books at all. He prefers to be pitched via e-mail with no attached files. The best time to contact him is between 7 AM and 4 PM eastern time, Monday through Friday. Please don't send pitches or releases on weekends.

Boroshok is also a Contributing Editor for Diversity Careers in Engineering & Information Technology.

Note To PR folks: "The companies I'll cover don't have to be the big, over-covered giants with recognizable ticker symbols everyone already knows, but some financial detail, a track record, and real customers that I can speak with are all important," says Boroshok.

"As a marketing communications/PR consultant when I'm not writing, I understand the pressure you're under to deliver. I'm tired of reading the same story in multiple media outlets too, but I still have to be able to sell the story to an editor who might fear covering something other than a big name," says Boroshok. “Please don't give me the hard sell or have junior staffers pitch me from a script. Explain to me exactly why my readers would want to see a story that includes you. What's in it for them?”

Over the past three years, he has been covering IT Security companies and issues, including articles about current and future computer viruses, industry mergers/acquisitions/consolidation, and electronic document security breaches.

On the travel/hospitality side, Boroshok authored a business feature about pet-friendly hotels for HSMAI Marketing Review (a leading hospitality industry quarterly). His travel industry articles include a Los Angeles Times feature looking at nonsmoking vacation destinations and options for those that chose to spend their vacation dollars where they won't be exposed to smoke. Properties and venues included have nonsmoking policies both indoors and outdoors. This was followed up by an HSMAI Marketing Review feature about how hospitality venues can actually gain a marketing advantage by going smoke-free.

His peer reviewed public relations tutorial appeared in The Journal of Hospitality & Leisure Marketing.

Boroshok was a guest columnist in a TravelGirl magazine article on why weddings, bar/bat mitzvahs, and other life events should never be held on holiday weekends.

He has written articles about the Olympics from a business perspective, including one about sponsorship and athlete funding in a global economy. They have appeared in Newsweek and The Christian Science Monitor.

As a “ghostwriter” of articles and white papers on behalf of company executives, Boroshok will not take on any journalistic projects that have any conflict of interest with his work as a PR practitioner at TechMarcom, a Boston-area firm. His communications skills and expertise have produced tangible results for companies in the wireless, voice recognition, consumer electronics, e-commerce, biotech, pharmagenomics, healthcare, electronic signature, software, hardware, and consumer products, and hospitality industries.

Boroshok has been serving as an Adjunct Instructor of graduate and undergraduate marketing communications and public relations courses at Emerson College in Boston, and Bentley University in Waltham, MA since 2002. As of September 2011, he will serve as a full-time Communications Lecturer (and Newspaper Advisor) at Southern New Hamphire University in Manchester, NH.

He received the Bentley University Curricular Service-Learning Faculty Award for 2009, and was appointed as Faculty Advisor to the Emerson College chapter of PRSSA in January 2011. Boroshok has been listed as one of the "Top Marketing Professors on Twitter" by Social Media Marketing Magazine each month from December 2010 through August 2011.

He earned his BS in communications from Emerson College and an MBA in marketing from Northeastern University.